Projects featuring HBO® shows or films omitted due to legal reasons. Including: DVD packaging, billboard posters, style guide, invitations, advertisements, LCD screens, presentation template/animation, banners, sales sheets, brochures, and conference assets.
Distribution Strategy & Operations (DSO) department requested a new logo that alluded to the company’s logo.
The client’s final choice was the idea of illustrating three letters in a single stroke, which stemmed from the O in HBO®.
Discarded Logo Ideas
Full scale at 10.5m x 2.4m. A step and repeat wall graphic for people at a convention to take photos in front of.
Step and repeat pattern creates a larger HBO® logo allowing people to see it up close and from afar.