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Retool Box of Cards

 

 Retool Box of Cards

Royal College of Art in collaboration with the Design Museum

The cards serve as prompts for creatives to collaborate at a distance. Each card’s provocation/task was created through an interdisciplinary research group testing through workshops. Members included other MRes RCA students from different schools (communication, architecture, fine arts & humanities): Yuzhen Cai, Marisa Ferreira, Sally Stenton, Roxanne Bottomley, Il Sun Moon, Eleonora Antoniadou, Laia Miret, and myself.

My Role

My role, on top of researching through practice, was to design the cards in collaboration with Yuzhen Cai (illustrator). These cards were disseminated on Instagram @retool.box due to the change in circumstances of hosting the festival online (COVID-19). I was subsequently invited to design the overall brand identity of our exhibition including all postgraduate researchers in the MRes programme (titled: Make it Public: How to be outside of the box when you are stuck in one). In addition, I produced supplemental animations for the wider trailer for the exhibition (posted on the Design Museum’s Instagram, shown below as a gif).

Trailer for the festival event as shown on the Design Museum website (24 June–10 July 2020):

 
 
Screenshot of the Design Museum website during promotion period (24 June–10 July 2020): https://designmuseum.org/digital-design-calendar/learn-with-the-design-museum/make-it-public

Screenshot of the Design Museum website during promotion period (24 June–10 July 2020): https://designmuseum.org/digital-design-calendar/learn-with-the-design-museum/make-it-public

 
 

Selection of Provocation cards

Selection of Task cards

 
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Branding the Festival

Make it Public: How to be out of the box when you are stuck in one.

Playing with the idea of an invisible, implied box that we (reading groups) break out of, the animation below shows this concept.

 
 

Explanation of logo design for a digital research festival hosted on the Design Museum by Royal College of Art postgraduates. Make it Public: How to be out of the box when you are stuck in one.

 

Animation for festival promo video